A Fresh Look, A Better Formula

At HelloCues, we’ve always believed in creating products that not only meet but exceed the expectations of our customers. Since our launch, your trust and feedback have been our guiding stars. As we continue to grow, we’re excited to unveil a refreshed look and refined formulations that align with our journey and our unwavering commitment to quality.

A New Look for a New Chapter

Updating our brand logo and colors wasn’t just about aesthetics—it was about storytelling. HelloCues was founded to inspire and empower, and our refreshed branding reflects that purpose. The new logo is modern yet welcoming, bold yet grounded, symbolizing strength, growth, and self-care.

The updated color palette incorporates warm tones that celebrate the rich diversity of our customers. These hues were chosen to embody the confidence and resilience that are at the heart of the HelloCues community. We want our brand to feel like a natural extension of the lives of Black and brown men who inspire us every day—premium, approachable, and purpose-driven.

Beard Oils Leveled Up: Why We Made the Switch

When we first formulated our beard oils, we aimed to deliver a product that felt luxurious and effective for every user. However, as we listened to your feedback and researched ingredient innovations, we recognized an opportunity to make our products even better.

• Why Remove Sweet Almond Oil? Sweet almond oil has many benefits, but we realized it wasn’t the best fit for all of our customers, especially those with nut sensitivities. Additionally, we wanted to ensure that every ingredient in our formula served a specific purpose in addressing the unique needs of textured hair and sensitive skin.

• Why Add Castor Oil? Castor oil is a game-changer. It’s packed with nutrients like ricinoleic acid, which promotes healthy hair growth and strengthens the beard. It’s also known for its deep moisturizing properties, helping to reduce breakage and create a fuller, healthier look. By adding castor oil, we’ve made our beard oils more versatile, ensuring they work for all beard types while staying lightweight and non-greasy.

• Enhancing Shelf Life with Vitamin E: To ensure our beard oils maintain their quality over time, we’ve also added vitamin E oil. This natural preservative doesn’t just extend shelf life—it also provides additional skin and hair benefits, such as antioxidant protection and improved hydration.

Thank you for being part of our journey! Your support fuels everything we do, and we’re excited to continue growing together. Whether you’ve been with us from the start or are just discovering HelloCues, know that every product we create is a reflection of our commitment to helping you look good, feel good and do good.

Cheers to us!

All the best,
John | CEO & Founder