Get To Know Us
Our Story
HelloCues started with a simple idea: taking care of yourself should feel simple, not confusing.
For a lot of men, grooming is something you figure out as you go. You try different products, watch a few videos, ask your barber, and hope you're doing it right.
We believe there should be a better way.
HelloCues was created to help men build better grooming habits through trusted products, practical education, and straightforward guidance. Whether you're growing a beard, improving your skincare routine, or simply trying to be more consistent, we're here to make the journey a little easier.
We're building more than a grooming brand. We're building a trusted resource that helps men feel more confident in how they take care of themselves, one habit at a time.
Our mission is simple:
Help every man build better grooming habits so he can show up as the best version of himself.
Sweeping floors in the barbershop and watching my mom care for her clients taught me the importance of creating spaces where people feel seen and valued.
Meet Our Founder, John Bell
Hi, I'm John Bell.
Long before I started HelloCues, I was surrounded by people who helped others feel their best.
My uncle owned a barbershop, and my mom was a hairstylist. Growing up, I watched people come in for a haircut or style, but they always left with something more. They walked out with a little more confidence.
That stuck with me.
Years later, I realized there weren't many brands helping Black men understand grooming in a simple, practical way. Most of us were learning through trial and error, buying products that didn't work, or piecing together advice from different places.
I started HelloCues to change that.
I wanted to create the kind of brand I wish I had. One that offers products you can trust, practical guidance without the jargon, and helps make self-care feel approachable instead of overwhelming.
Thank you for being here and for trusting HelloCues to be part of your journey.
We're just getting started.
— John Bell
Founder, HelloCues